Alex has spent the last 20+ years as an elite athlete, celebrity and master trainer/coach, international fitness program developer/presenter, public speaker, certified nutritionist and author. He finds his passion and life’s purpose in helping people live a prosperous healthy and active life. Alex believes that everyone is capable of overcoming life’s obstacles and reaching personal greatness. He truly believes that everyone is given one of the greatest gifts in life and that is the ability to inspire and change someone else’s life. It’s with this gift that drives Alex every day to touch the lives of as many people as possible. He is grateful for all of the challenges and opportunities that he has been given and uses them to make a difference.

Alex has impacted thousands of people through his national and global fitness programs: NBC’s Radius, KettleWorX® and R.I.P.P.E.D. – The One Stop Body Shock®.

He has also been a go-to for personal fitness training, consulting, product development, educational programming to fortune 500 companies and celebrity clients such as; Andre Agassi, Gil Reyes, Dan O’Brien, ASICS, BILT By Agassi and Reyes, BowFlex, Sproing Fitness, UFC Gym, ARQ^EX and NIKE/Microsoft (Kinetic Training).
Alex currently sits on the IDEA Health and Fitness Association Advisory Board that serves over 250,000 fitness professionals and 10,000 clubs from over 80 countries.
He has appeared on NBC Sports Network, The TODAY Show, Discovery Channel, Hallmark’s Home and Family, The Talk, Jimmy Kimmel Live, King 5 NBC Good Day Seattle and CNN News. Alex has also been a contributor to several national and international publications, such as, SHAPE Magazine, Men’s Health (US and UK), Men’s Fitness, OXYGEN Magazine, and American Fitness.




  • Men’s Health (UK)
  • SHAPE Magazine
  • New You Magazine
  • Modern Mom
  • American Fitness
  • Men’s Fitness
  • Grind TV
  • Destination I Do
  • FabFitFun
  • Muscle & Fitness magazine (December 2011 & January 2012)
  • 944 magazine
  • OC Weekly


  • IDEA World
  • SCW Fitness
  • DCAC
  • Club Industry Chicago


  • NBC’S Radius
  • KettleWorX
  • InFit Nutrition
  • VIM Health and Wellness
  • Lifetime Fitness Athletic


  • KettleWorX Infomercial (Host)
  • NBC’s Radius (Master Trainer)
  • Body by Jake Infomercial (Cast member)
  • Powerbase Infomercial (Cast member)
  • BowFlex
  • Fitness Model for Wilhelmina Modeling Agency (2010 – 2013)
  • 2010 Wilhelmina Hot Body Contest Finalist
  • LifeTime Athletic Gym
  • Renaissance ClubSport
  • The Sports Club LA
  • The12 Movement
  • UFC Gym
  • lululemon Former Ambassador
  • Former Polar (Heart Rate Monitor) Former Ambassador
  • Former Sugoi Former Ambassador
  • Former BNRG Former Ambassador


  • Takeda Pharmaceutical Company


  • BILT by Agassi and Reyes
  • Sproing Fitness
  • Microsoft/NIKE (Kinetic Training)
  • DISQ
  • BEAST Technology
  • The12 Movement
  • ARQ^EX


  • ABC Los Angeles
  • CBS The TALK
  • NBC The TODAY Show
  • Hallmark Home & Family Show
  • Seattle NBC King5 New Day
  • Seattle KOMOTV
  • CNN Headline News
  • FOX News
  • FOX San Diego
  • Jimmy Kimmel Live
  • Discovery Channel


  • Triathlete (Sprint, Olympic and Half IRONMAN distances)
  • 2003 IRONMAN Finisher (Lake Placid, NY)
  • 2003 Marathon Finisher (Long Beach, CA)
  • Semi-professional road cyclist (2004 – 2009)
  • 2008 HooDoo 500 Mile Ultra-Endurance Cycling Finisher (St. George, UT)
  • IFBB Men’s Physique Competitor


  • ASICS (USA Headquarters in Irvine, CA)
  • Equinox (Newport Beach, CA)
  • The Sports Club (Irvine, CA)
  • Renaissance Clubsport (Aliso Viejo, CA)
  • Lifetime Athletic (Laguna Niguel, CA)
  • The12 Movement (Costa Mesa and Irvine, CA)
  • UFC Gym (Laguna Niguel, CA)



Fitness has always been a lifestyle for Alex as early as he can remember. Growing up in Western Pennsylvania he played every sport possible from baseball, basketball, football, track and field, swimming to soccer. He competed year round and was voted Most Athletic his senior year by his classmates having Lettered the most through his Junior and Senior High School years. His love for fitness carried into his college years where he continued to compete and train.
In 1994, Alex graduated with a B.S. Degree in Environmental Geology and immediately put this degree to use, working for a large environmental consulting firm in Orange County, California. Soon after the move, he quickly adapted to the SoCal lifestyle of living and eating healthy.
In 1999, his passion to compete was re-ignited when he was introduced to the sport of triathlon. The decision to challenge himself both physically and mentally through this sport shifted the course of his life to help lead him to where he is today.
Between 1999 and 2008, his endurance and road bike racing took off. Throughout these years, Alex competed in several dozen short and middle distance triathlons, including a full IRONMAN; half and full marathons; road bike races (road races, criteriums, and time trials) and ultimately, the HooDoo 500 – a 520 mile ultra-endurance bike race located in St. George, Utah. Suddenly his life became centered on his addiction to training and pushing his body to its limits…and beyond. Physical fitness quickly became who he was, and not just what he did.
In 2004, he began teaching an indoor cycling class 3 times a week at a popular training facility in Orange County. This experience was another shift in his life that caused him to focus even more on turning fitness in to a profession.
2008 is when Isaly committed to following his passion and making fitness his full time occupation when he created and launched a very successful group fitness program called: R.I.P.P.E.D. – The One Stop Body Shock. In addition to creating the workout, he also developed and co-wrote the educational certification program and began training fitness professionals and enthusiasts all over the country. He has since stepped away from the program to pursue his long-term vision of creating and providing wellness programs in a much greater capacity.
In 2013, he joined ProActive Health, a team of Elite Trainers who have trained celebrities such as; Brad Pitt, Madonna, Pink, Hugh Jackman, Demi Moore, Uma Thurman, Cindy Crawford, just to name a few. Alex is instrumental in creating several 20 to 45 minute audio workouts ranging from treadmill/stationary bike/Elliptical to weight training exercises. He has helped to create a library of over 300 audio workouts specifically designed for a person’s unique fitness AND wellness profile.
Also in 2013, Alex was asked to be the spokesperson and lead trainer for the globally known fitness program, KettleWorX 8 Week Rapid Evolution home fitness kettlebell workout series. Alex is a big contributor to the KettleWorX group training program. Like his other programs, KettleWorX is being experience by several thousand fitness enthusiasts across the country, and internationally, both at home and in the gym.
Since 2009, Alex has attended and presented at some of the top fitness conventions in the country (IDEA World, DCAC, EMPOWER!, SCW, Club Industry Chicago, FITExpo LA and IHRSA), sharing his passion for fitness to thousands of fitness enthusiasts and professionals.
One of his favorite, and most memorable, conventions is IDEA World, where he has presented multiple group training programs for the last 6 years. At IDEA he has shared the stage with some of the top fitness professionals in the industry as part of a team of “All Star Presenters” designing and leading workouts to several hundred fitness enthusiasts at a time. In addition to presenting at IDEA World, in 2014 Alex was voted in to sit on the Group Training Advisory Committee to help recommend actions to meet the needs of fitness professionals, a position he feels honored to serve as an ambassador to group training and to the voice for group instructors.
At IDEA World 2015 Alex helped to spearhead a brand new event called Success Academy. A day of keynote speakers providing information to fitness professionals on how to be the best they can be. Alex was one of the keynote speakers for this event. The event was such a huge success that it is going to be on the list of workshops for attendees at future  IDEA World conventions.
Alex also shares his passion for living a healthy lifestyle through many public speaking opportunities. In 2015, Alex was asked to speak to several hundred employees for large pharmaceutical company called Takeda Pharmaceuticals. Here he spoke about the importance of proper nutrition and fitness and how they impact every aspect of their life. He was also asked to lead several workouts where over 500 Takeda employees attended. One of his most memorable speaking engagements was when he spoke at his daughter’s school to parents, faculty and students on the importance of eating smart and staying active.
In 2015, Alex was brought in to help manage the Corporate Wellness program at ASICS USA Headquarters in Irvine, CA. Here he works with ASICS employees on their weekly nutrition program and leads several boot camp classes a month at their corporate facility.
Also in 2015, Alex launched his brand new nutrition web-base and APP, called INFIT. Through INFIT he educates and coaches several hundred clients by setting up their weekly meal plans specifically based on their body type and goals. INFIT was recently featured on the Discovery Channel as the best nutrition APP during the holidays and for New Year’s resolutions.
Alex has authored his own eBook called The Road to a New You where he shares 20+ years of experience as an elite athlete and fitness professional his health and fitness philosophy on how to structure and launch a successful body transformation and performance enhancing program.
Since 2003 to the present, Alex has taught and trained at several fitness facilities in Southern California from Equinox, The Sports Club, Renaissance ClubSport, The12 Movement and Lifetime Fitness Athletic. He was part of the team that opened both Renaissance ClubSport (2008) and Lifetime Fitness Athletic (2014) in Orange County, CA.  Alex not only teaches several classes a week at Lifetime but he has also created and leads several digital workouts for LifeTime’s online portal available for LifeTime members. He also helped to design a new signature kettlebell group training program exclusively for the Lifetime facilities called Kettlebell Kombine.
Isaly’s advanced experience in the fitness industry has led to NBC bringing him on to serve as a Master Trainer for Radius, his latest project. Radius is a first-of-its-kind, multiplatform, fitness and wellness program. Alex led several interactive fitness videos on Radius’ digital platforms and appeared on NBC Sports Network, including Radius’ 30-day workout, kettlebell and weight training series – just to name a few. Alex surfaced as the lead trainer for the program.
Alex currently resides in the Los Angeles area with his wife, Michele and their two amazing daughters. Fitness plays a big part of Alex’s life, but his family is what takes precedence over everything. When asked about his crazy schedule that is jammed packed with flights, productions and interviews – he credits his wife for making it all possible. Michele provides an amazing support system for Alex and does a great job of keeping everything together at home while he is out fulfilling his dream. When Alex is not helping others obtain their fitness goals, he can be found running his kids to/from school, and sports practice. To Alex, there is nothing more important than spending quality time with his family and being a big part of his daughter’s lives. Family has always been the pillar that Alex stands on and he couldn’t have accomplished any of his goals without their support.